Cornershop’s “When I Was Born for the 7th Time,” released in 1997, is a genre-bending and eclectic album that defies categorization. The band, led by Tjinder Singh, blends elements of indie rock, Indian music, funk, and hip-hop to create a unique and captivating sonic experience.
The album kicks off with the infectious and catchy “Sleep on the Left Side,” setting the tone for the vibrant and diverse musical journey that lies ahead. From the outset, it’s clear that Cornershop is not afraid to experiment with different styles and sounds, incorporating sitars, tablas, and traditional Indian melodies alongside guitar-driven indie rock.
One of the standout tracks on the album is the immensely popular “Brimful of Asha.” The song, with its infectious hooks and catchy lyrics, became a major hit and introduced Cornershop to a wider audience. It is a celebration of Indian film music and pays homage to the playback singer Asha Bhosle. The juxtaposition of traditional Indian sounds with modern production creates a seamless fusion that is both nostalgic and forward-thinking.
Throughout the album, Cornershop seamlessly blends cultural influences, exploring themes of identity, heritage, and social commentary. Tracks like “6am Jullandar Shere” and “Good to Be on the Road Back Home” showcase their ability to combine catchy pop hooks with thought-provoking lyrics, addressing issues of cultural displacement and the search for belonging.
“When I Was Born for the 7th Time” also features collaborations with guest artists such as Paula Frazer and Justin Warfield, further diversifying the album’s sound. Each collaboration adds a unique flavor to the music, expanding the sonic palette and keeping the listener engaged.
The production on the album is rich and layered, with meticulous attention to detail. The songs are carefully crafted, with layers of instruments and textures that create a lush and immersive listening experience. The seamless integration of traditional Indian instruments with contemporary production techniques is a testament to the band’s musical vision and skill.
Cornershop’s lyrics are often witty and thought-provoking, exploring themes of cultural identity, politics, and personal experiences. The clever wordplay and social commentary add an additional layer of depth to the album, inviting the listener to engage with the music on multiple levels.
“When I Was Born for the 7th Time” is a bold and innovative album that pushes boundaries and challenges musical conventions. It celebrates diversity, cultural hybridity, and the power of music to bridge gaps and connect people. With its infectious melodies, genre-bending experimentation, and insightful lyrics, the album remains a standout release in the alternative music landscape of the 1990s. It is a testament to Cornershop’s creativity and their ability to create music that is both accessible and thought-provoking.
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